elf design: Small Business Logo Design, Graphic Design, Web Design Small Business Branding and Logo Design
elf design: Small Business Branding, Logo Design, Websites, Marketing Materials


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Brand Design for Small Businesses

Client Input

I specialize in building brands through great design. When you work with me on a project, it will usually be made up of several components aside from the design (such as the copy, photos, etc.) which may come from you or from another vendor.

Here's a basic checklist of some of the components we may need from you during the course of your projects:

For most types of projects:

  • Information about your company, so that we have a complete picture of the scope of your business, that will result in the best designs possible. We understand that some of this information may be sensitive, but remember, we're a part of your team. We're happy to sign nondisclosure documentation, and there is a nondisclosure clause in all of our contracts.
  • Your logo in a high-resolution format, such as EPS, TIF, Photoshop, or Adobe Illustrator.
  • The text for your project, also known as "copy", in Microsoft Word format. All of your copy should be finalized and copy edited, with no additional revisions needed.
  • Headshots of the company owners or principals. We recommend having these taken professionally, to enhance your company image. You should also have them professionally retouched and color balanced. Please send these to me in a high-resolution format such as TIF or JPG. If the files are larger than 6 MB, please mail the files to me on a CD.
  • Photos of your company's products in a high-resolution format such as TIF or JPG.
  • Any other images—photography, illustrations, maps, etc. that you might use or want to use throughout your materials.
  • Samples of your other marketing materials so that we can create consistency with your other marketing efforts. Please mail any pieces that you have had professionally printed to me for review at: 951-2 Old County Road, Suite 171, Belmont, CA 94002.


For website projects, you can help by providing:

  • Domain name registration: You want to
  • Website host registration: Since this is typically a yearly or monthly fee, it's easiest if you sign up directly with the vendor so that I don't have to continually bill and bother you about renewing.
  • Newsletter service sign-up: Again, another monthly or package based fee that you can easily sign up for and set up with your credit card.
  • Sign up for other specialized services: You may need a blog service, shopping cart, online credit card processor or Paypal account to make certain parts of your website work well (depending on what you want your site to do for you). I'll let you know what your site might need.

If you need assistance in creating or putting together any of these materials, I can refer you to a consultant or service company to meet your needs.




Branding | Logo Design | Marketing Materials | Website Designs

elf design, inc.
951-2 Old County Road, Suite 171, Belmont, CA 94002 | phone (650) 358-9973
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