Products
 Do you have more competition than you think you deserve?
Do you feel like your potential clients really don't have an accurate idea of what you do?
Do you not know how to identify where your expertise lies?
Are you frustrated when you stand up at a networking event and say "I'm a (well, whatever you are)" and the people that you're talking to say "Oh, I know what you do!" and the conversation stops? Or, the conversation takes the wrong turn because the person you're talking to really has no idea, or, worse yet, the wrong idea? What can you do about that?
When you submit a proposal to a client, do you get resistance? Do you ever wonder why?
The answers are all in our eBook, Stand Out! Differentiate Your Business to Build a Solid Foundation for Your Brand.
In business today, if you don't stand out from the competition, you won't be able to attract the attention you deserve from potential prospects. You might as well kiss a good portion of your business good-bye. You also need to stand out to convince prospects to buy your services or your products over their other choices in the marketplace.
Making your business stand out is also called differentiation—the practice of calling attention to and building your business upon a foundation of the factors that truly make your business different.
Once you're able to differentiate your business, you'll be able to create a clear brand and a set of written messages that automatically attract clients to your business.
When your business's branding and marketing efforts, services, promotions, and actions are backed by your differentiators, your business will really shine. Your prospects will be impressed by the cohesiveness and focused nature of your brand identity, messaging, and marketing materials that comes from having a clear understanding of who you are, what you do, and what makes you different. Your focused presentation and marketing will lead to an increase in sales.
This 61-page eBook will walk you through:
- The Basics of Differentiation
- Differentiation Done Right
- Defining Your Difference (includes a workbook section that you can apply to your own business)
- Using Your Differentiation
The eBook will be delivered to you via email, in PDF format.
61-page PDF eBook
Price: $47
Get The Full Brand Definition and Differentiation Bundle
Get both!
Stand Out! Differentiate Your Business to Build a Solid Foundation for Your Brand.
PLUS
The Define Your Difference Branding Workbook
61-page PDF eBook plus 23-page PDF Workbook plus Microsoft Word document
Price: $57
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Articles on Brand Definition
Define Your Difference: To Stand Out and Make Your Business Shine
The Truth About Your Competition
How to Determine Whether You've Chosen a Good Niche
The Great Fear of Niching... and Why You Need to Get Over It!
"Want to solve your marketing dilemma? Then read Erin Ferree's Stand Out! eBook. Erin provides a straight forward, no nonsense approach to creating Differentiators for your business that will help you to take action. Her questionnaire puts it all together for you by giving you the winning formula for you to take your business to the next level. It is fun to read and sure to give you the marketing bug!"
—Dana Korey, Away With Clutter
I loved your personal description as being a "brand manager" versus being a
graphic designer. You did an excellent job with this book and I learned a
lot about creating differentiation. I also really liked the exercises you
presented to create one's differentiation.
—Randy Peyser, authoronestop.com
I bought your Standout eBook and thought it was terrific. In fact, it made my realize how much I disliked my own logo and needed to differentiate myself from other designers. So, I discovered my most important differentiator -- that I was "versatile" and redesigned it! Can't tell you how much better I feel... Thanks!
—Julianne Nardone, http://www.designing-words.com
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