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Do-It-Yourself Branding eBooks & Products
If you're just starting in on the branding process and want to learn more about branding your small business, then these eBooks are for you. I've written them to help small businesses get as much of their brand developed before going to see a designer. That way, you'll have a clearer description of the brand you're trying to create, and the design process will go more smoothly (and often, it will wind up being less expensive as well!)
Brand Design For Your Bottom Line Recordings
Branding Your Small Business Doesn't Have To Be Hard
I've created a 5-step branding and marketing design system called Brand Design For Your Bottom Line that will help you to do just that.
I've broken the branding and marketing design process up into an easy to learn and simple to follow system. This system includes a series of just 5 steps. These recordings talk about those 5 steps in detail, and walk you through the process of how to brand your small business.
6 MP3 recordings plus PDF transcripts
Price: $69
 
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Stand Out! Differentiate Your Business to Build a Solid Foundation for Your Brand.
Are you tired of fighting for business? Do you wish that your clients would see you as the only choice to solve their problems?
Stand Out! Differentiate Your Business to Build a Solid Foundation for Your Brand focuses on helping you to define where your expertise lies and where you can really shine. This eWorkbook walks you through the process of differentiating your products and services, so that you can stop competing for business and start succeeding.
61-page PDF eBook
Price: $47
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Define Your Difference Branding Workbook
Do you know what makes your business different?
Until you know exactly what makes your business different from all of your competition, your marketing will be a struggle. And, it certainly won't be as effective as it could—and should— be.
And, in order to know what makes you different, you have to first understand what your business is all about. You have to form a strong and unique foundation for your business brand.
This workbook will help you to do just that. It takes you through all of the questions to form your business's Brand Definition, so that you can figure out Who You Are, What You Do, Who You Can Best Help and What Makes You Different. Once you have those 4 elements clearly defined, creating a clear and effective business brand will be much easier.
23-page PDF workbook plus Microsoft Word document
Price: $15
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Get The Full Brand Definition and Differentiation Bundle
Get both!
Stand Out! Differentiate Your Business to Build a Solid Foundation for Your Brand.
PLUS
The Define Your Difference Branding Workbook
61-page PDF eBook plus 23-page PDF Workbook plus Microsoft Word document
Price: $57
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"Want to solve your marketing dilemma? Then read Erin Ferree's Stand Out! eBook. Erin provides a straight forward, no nonsense approach to creating Differentiators for your business that will help you to take action. Her questionnaire puts it all together for you by giving you the winning formula for you to take your business to the next level. It is fun to read and sure to give you the marketing bug!"
—Dana Korey
Away With Clutter
I loved your personal description as being a "brand manager" versus being a
graphic designer. You did an excellent job with this book and I learned a
lot about creating differentiation. I also really liked the exercises you
presented to create one's differentiation.
—Randy Peyser
authoronestop.com
I bought your Standout eBook and thought it was terrific. In fact, it made my realize how much I disliked my own logo and needed to differentiate myself from other designers. So, I discovered my most important differentiator -- that I was "versatile" and redesigned it! Can't tell you how much better I feel... Thanks!
—Julianne Nardone
http://www.designing-words.com
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