Brand Design Packages
You can order any of my design packages here. If the package you would like isn't listed, you can request a quote on a Custom Marketing Package.
Please see our terms at the bottom of this page for more information about our packages. By placing an order, you agree to these terms.
Entrepreneur's Online Starter Kit
Every piece of communication that you send out to potential clients should include your brand elements—your logo, contact information, and the visual elements that make you credible and your brand memorable. This package includes:
Brand Definition
- Brand Definition. In this phase, you'll go through the "Define Your Difference Branding Workbook" and then I'll distill your answers down to a clear brand that will easily state who you are, what you do, what makes you different and who you can best help. We'll use this definition as a basis for creating your brand designs.
Entrepreneur's Logo Design
Our custom logo design package includes a unique, collaborative process with the following design steps:
- Development of a universal, timeless symbol and/or decorative graphic elements
- Specification of logo fonts, to reinforce corporate message while remaining legible in the logo when it's reduced in size
- Selection of colors for your logo, based on color psychology and theory, trends, and industry standards
- Consolidation of symbol and company name into a single logo unit
- Modification of symbol and font choice to match each other, creating a unified look overall
You also get:
- The final logo files in 10-14 file formats and in color, black and white and greyscale (if applicable), to fill all of your future graphic needs
- Sale to you of the full rights to the final logo, and the ability to copyright or trademark it as your own.
In this in-depth logo design process, you will receive a minimum of 10 concept sketches and up to 5 total rounds of design. You'll see many variations of the logo, and in the details of the logo, throughout this process. You will be able to revisit some of the steps throughout the process if the options presented aren't to your liking. The entire process takes 2-3 weeks (when you provide feedback for each round within 1 business day).
Stationery Set Design
Including:
- Business card
- Digital or Print Letterhead Design
- Envelope or Mailing Label
In the stationery system design process, you will first receive 3-5 initial sketches of the business card. Once the creative direction for the business card is chosen, 1-2 matching designs for each the remaining pieces will be created. Up to 2 rounds of revisions are included in this package.
The final deliverable will be a full set of files — PDF, EPS and Adobe Illustrator files. Printing is not included.
The design process for the Stationery Set typically takes approximately 1-2 weeks.
Website
In this package, the website can be up to 5 pages in length. The design process includes:
- Company and Competitor Research. In this phase, we'll review the Website Design Questionnaire which will provide me with information about your company, target market and website goals. I'll also do research on your competitors — to make sure that the website that I develop for you is unique and stands out.
- Site Design. The graphic design of one of the pages of the website. In this phase, we will address the visual design of the navigation system, the structure of the navigation system (which links are to be included in the navigation), text styling, and creation of a graphic "frame". I deliver 3-5 initial designs in the first round. Up to 2 rounds of revisions are available in this phase.
- Site Template Coding:
- Web Image Production and Optimization, to ensure that the graphics on the site will be clear and quick-loading.
- Hand-coding of the website in HTML.
- 1 round of revision is available in this phase.
- Full Site Coding, consisting of:
- Web Image Production and Optimization, to ensure that the graphics on the site will be clear and quick-loading, for any additional images in the site.
- Hand-coding of the website in HTML.
- Basic Search Engine Optimization, consisting of taking the keywords you provide and embedding those in the HTML code.
- 1 round of revision is available in this phase.
- Testing of the website on both Macintosh and PC platforms, using major browsers — Internet Explorer, Firefox, Safari (Mac only) and Netscape (PC only).
- Launch of the site on the web. The site is FTP'd to your website host, and tested online.
- Basic Search Engine submission. Your site URL is submitted to Google and Yahoo.
Brochure or Newsletter Template
Brochure Design includes:
- Design of a trifold brochure with your brand and Visual Vocabulary
- 2-3 initial designs
- Up to 2 rounds of revisions
- Preparation of the final files for printing
Newsletter Template Design includes:
- 2-3 initial sketches and up to 2 rounds of revisions in the sketching phase
- Hand-coding in HTML with up to 1 round of revisions to the HTML template
- Emailbrain.com newsletter software setup:
- Uploading the HTML and graphics to emailbrain.com
- Setting up the newsletter service
- Includes configuring your emailbrain.com account
- Importing your contacts list
- Setting up "subscribe" and "unsubscribe" messages
- Setup of the newsletter subscribe button on your website
- Setup (not creation, though) of your free report "prize" for people to download when they subscribe
A Basic Visual Vocabulary
A Visual Vocabulary acts as the graphical sidekicks to your logo (the "superhero" of your brand). It's made up of all of the other graphical elements that will appear on your marketing materials and website — which may include background colors or patterns, watermarks, photos, fonts, text treatments, your color palette, and recommended fonts. Your Visual Vocabulary will be designed in-place on your marketing materials and web designs.
Bonuses:
Define Your Difference Branding Workbook
In order to design your business brand, you have to first know what makes you different, you have to first understand what your business is all about. You have to form a strong and unique foundation for your business brand.
This workbook will help you to do just that. It takes you through all of the questions to form your business's Brand Definition, so that you can figure out Who You Are, What You Do, Who You Can Best Help and What Makes You Different. Once you have those 4 elements clearly defined, creating a clear and effective business brand will be much easier.
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Plan A Website That Works
A well-planned and well-done website can do more for your business than just, well, be a website. A website that's designed well can act as another employee in a small business, doing some of the tasks that keep your business successful.
This workbook will walk you through all of the questions that you need to answer in order to create the best possible website.
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Raise Your Ranking: The Small Business Guide to Getting Found on the Search Engines
Do you wish that your website would come up in Google?
Well, you can stop wishing for it to happen and start learning how to make your site rank really well with my newest product, Raise Your Ranking. This product consists of 5 interviews about the psychology of the Search Engines, and an eBook that walks you through the process from a tactical perspective. There's also a workbook that walks you through the process step-by-step.
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Package Price: $5250
Still looking for the design kit that's right for you? I offer Custom Marketing Packages, which enable you to choose the items that make up your ideal set of marketing materials.
Learn More about Custom Marketing Packages
Request a customized quote
Learn How To Create Your Own Brand With My Do It Yourself eBooks and Products
Terms
Please note that printing is not included in any of these packages.
Website design prices shown above do not include Flash or custom programming — just HTML sites. Hosting, shopping cart software, email newsletter software, domain names, etc. are also not included in website packages.
Website design includes a basic level of Search Engine Optimization — adding keywords to the page titles and image tags in the code, and submitting the site to major search engines. If you would like additional SEO assistance, please contact me for a custom quote.
Once you place your order, we'll send over a contract that details the specifications of our agreement together. You can preview the terms of the contract if you would like.
You'll also receive our Logo Design Questionnaire and other information that we'll need to design your logo and other elements.
By placing an order, you acknowledge that you agree to and understand the terms and conditions above.
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