Brand Design and Custom Marketing Packages
I often see small business owners try to market their businesses in a piecemeal way—first by getting a logo, then having business cards designed two months after that and developing stationery six months after that, and so on.
Without a complete marketing tool kit, they struggle to present a professional image as they start their business—which is the most crucial time to do so, since a professional image makes a new business look established, creates credibility, and helps to close more business and win new clients.
Sometimes, I even see a new business owner shopping around with several designers to get the lowest possible prices on all of their marketing pieces. When you design your marketing materials over the course of several months, and with different designers, they are almost sure to have inconsistencies in the designs and in the text information.
And, on top of that, each time a new piece gets printed, you'll pay the same setup and ink mixing charges again and again—costs which add up quickly!
That's why I've come up with the concept of Custom Marketing Packages™. These offer your small business or consultancy an affordable way to have all the pieces you need to promote your businesses professionally designed, even if you're just starting your business. But, since each package is entirely customized to your business and your needs, you don't end up with extra pieces that you don't need — or your customers won't respond well to.
With a Custom Marketing Package, you first choose all of the pieces you need to market your business from our handy checklist. But, if you don't know what pieces would work best for your business, your customers and in your budget, that's OK! I can help you to figure out what you need — just contact me for more information.
Then, once we've agreed on the package that's right for you, you should then fill out my Define Your Difference Branding Worksheet. This step is crucial to creating a business brand that will work for the life of your business, and to creating an image that will create bottom-line results for your business.
Once I've reviewed your questionnaire, I'll go through my in-depth design processes with you, and together, we'll create designs that will help you to connect with your customers and grow your business.
As I develop your marketing materials, I will also develop a rich and flexible Visual Vocabulary for your business, and then using that Visual Vocabulary throughout all of your materials. This way, all of your materials will coordinate with each other and will present a consistent image for your company. When your marketing materials are consistent, they will be much more effective and will bring you more business.
If you already have a logo and a partial suite of marketing materials, many of our web or marketing materials design services are available on an a la carte basis. Visit our All Design Services page to learn more.
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