My logos are more than just a pretty picture. During my logo design process, I help you to first define your brand, so that the designs that I create for you can communicate your business's message to your target audience through their icon design, font choice and color palette. That way, the logo can do more than be "just pretty".
Small Business Logo Design
When I design a logo for a small business, I start off by working on some of the "definition" elements around your business's brand, so that once we do design your logo, it's sure to stand out from your competition, connect with your target market and really express what your business is all about.
So, there's a little more to it than just the design process itself — I help you to do a little conceptual branding first. I do that by having you fill out my "Define Your Difference" Branding Workbook.
Once you've completed the full questionnaire, I'll review it to pull out your business's Brand Definition: Who You Are, What You Do, What Makes You Different and Who You Can Best Help. You'll have a chance to review and approve the Brand Definition before I get started on the logo designs, to make sure that it's accurate and complete.
Your logo's job is to communicate the first 3 parts of your Brand Definition: Who You Are, What You Do, and What Makes You Different to those people Who You Can Best Help. That's why it's so critical to have a complete Brand Definition before getting started on the logo design.
Once we start into the design process, I have developed an in-depth design process for logos that breaks the design process up into several steps, so that we are sure to thoroughly explore all of the design options for your logo. First I'll work on the symbol piece of your logo, and once we have that, we'll then address the font. Once the logo is complete in black and white, we'll work on color.
You can see samples of my logo designs on my website, in the portfolio section. There are more examples of logo designs in the Custom Marketing Package and Visual Vocabulary sections of my portfolio. Here are the direct links to all of those sections:
Here's the pricing and process info on my logo design package:
Logo Design Process
Our custom logo design package includes a unique, collaborative process with the following design steps:
Brand Definition. In this phase, you'll fill out the "Define Your Difference" Branding Workbook and then I'll distill your answers down to a clear brand that will easily state who you are, what you do, what makes you different and who you can best help. We'll use this definition as a basis for creating your brand designs.
Company and Competitor Research. In this phase, we'll review the which will provide me with information about your
company, target market and website goals. I'll also do research on your
competitors — to make sure that the logo that I develop for you is unique.
Development of a universal, timeless symbol and/or decorative graphic elements
Specification of logo fonts, to reinforce corporate message while remaining
legible in the logo when it's reduced in size
Selection of colors for your logo, based on color psychology and theory, trends,
and industry standards
Consolidation of symbol and company name into a single logo unit
Modification of symbol and font choice to match each other, creating a unified
look overall
You also get:
The final logo files in 10-14 file formats and in color, black and white and
greyscale (if applicable), to fill all of your future graphic needs
Sale to you of the full rights to the final logo, and the ability to copyright or trademark it as your own.
In this in-depth logo design process, you will receive a minimum of 10 concept sketches and up to 7 rounds of revisions to the logo. You'll see many variations of the logo, and in the details of the logo, throughout this process. You will be able to revisit some of the steps throughout the process if the options presented aren't to your liking. The entire process takes 2-3 weeks (when you provide feedback for each round within 1 business day).
Bonuses:
Define Your Difference Branding Workbook
In order to design your business brand, you have to first know what makes you different, you have to first understand what your business is all about. You have to form a strong and unique foundation for your business brand.
This workbook will help you to do just that. It takes you through all of the questions to form your business's Brand Definition, so that you can figure out Who You Are, What You Do, Who You Can Best Help and What Makes You Different. Once you have those 4 elements clearly defined, creating a clear and effective business brand will be much easier.
Package Price: $1750
Contact me by email or at 650-358-9973 to get started on your logo design today.
Entrepreneur's Brand Identity Design Kit
Every piece of communication that you send out to potential clients should include your brand elements—your logo, contact information, and the visual elements that make you credible and your brand memorable. This package includes:
Brand Definition
Brand Definition. In this phase, you'll go through the "Define Your Difference Branding Workbook" and then I'll distill your answers down to a clear brand that will easily state who you are, what you do, what makes you different and who you can best help. We'll use this definition as a basis for creating your brand designs.
Entrepreneur's Logo Design
Our custom logo design package includes a unique, collaborative process with the following design steps:
Development of a universal, timeless symbol and/or decorative graphic elements
Specification of logo fonts, to reinforce corporate message while remaining legible in the logo when it's reduced in size
Selection of colors for your logo, based on color psychology and theory, trends, and industry standards
Consolidation of symbol and company name into a single logo unit
Modification of symbol and font choice to match each other, creating a unified look overall
You also get:
The final logo files in 10-14 file formats and in color, black and white and greyscale (if applicable), to fill all of your future graphic needs
Sale to you of the full rights to the final logo, and the ability to copyright or trademark it as your own.
In this in-depth logo design process, you will receive a minimum of 10 concept sketches and up to 5 total rounds of design. You'll see many variations of the logo, and in the details of the logo, throughout this process. You will be able to revisit some of the steps throughout the process if the options presented aren't to your liking. The entire process takes 2-3 weeks (when you provide feedback for each round within 1 business day).
Stationery Set Design
Including:
Business card
Digital or Print Letterhead Design
Envelope or Mailing Label
In the stationery system design process, you will first receive 3-5 initial sketches of the business card. Once the creative direction for the business card is chosen, 1-2 matching designs for each the remaining pieces will be created. Up to 2 rounds of revisions are included in this package.
The final deliverable will be a full set of files — PDF, EPS and Adobe Illustrator files. Printing is not included.
The design process for the Stationery Set typically takes approximately 1-2 weeks.
A Basic Visual Vocabulary
A Visual Vocabulary acts as the graphical sidekicks to your logo (the "superhero" of your brand). It's made up of all of the other graphical elements that will appear on your marketing materials and website — which may include background colors or patterns, watermarks, photos, fonts, text treatments, your color palette, and recommended fonts. Your Visual Vocabulary will be designed in-place on your marketing material designs.
Bonuses:
Define Your Difference Branding Workbook
In order to design your business brand, you have to first know what makes you different, you have to first understand what your business is all about. You have to form a strong and unique foundation for your business brand.
This workbook will help you to do just that. It takes you through all of the questions to form your business's Brand Definition, so that you can figure out Who You Are, What You Do, Who You Can Best Help and What Makes You Different. Once you have those 4 elements clearly defined, creating a clear and effective business brand will be much easier.
Package Price: $2250
Entrepreneur's Online Starter Kit
Every piece of communication that you send out to potential clients should include your brand elements—your logo, contact information, and the visual elements that make you credible and your brand memorable. This package includes:
Brand Definition
Brand Definition. In this phase, you'll go through the "Define Your Difference Branding Workbook" and then I'll distill your answers down to a clear brand that will easily state who you are, what you do, what makes you different and who you can best help. We'll use this definition as a basis for creating your brand designs.
Entrepreneur's Logo Design
Our custom logo design package includes a unique, collaborative process with the following design steps:
Development of a universal, timeless symbol and/or decorative graphic elements
Specification of logo fonts, to reinforce corporate message while remaining legible in the logo when it's reduced in size
Selection of colors for your logo, based on color psychology and theory, trends, and industry standards
Consolidation of symbol and company name into a single logo unit
Modification of symbol and font choice to match each other, creating a unified look overall
You also get:
The final logo files in 10-14 file formats and in color, black and white and greyscale (if applicable), to fill all of your future graphic needs
Sale to you of the full rights to the final logo, and the ability to copyright or trademark it as your own.
In this in-depth logo design process, you will receive a minimum of 10 concept sketches and up to 5 total rounds of design. You'll see many variations of the logo, and in the details of the logo, throughout this process. You will be able to revisit some of the steps throughout the process if the options presented aren't to your liking. The entire process takes 2-3 weeks (when you provide feedback for each round within 1 business day).
Stationery Set Design
Including:
Business card
Digital or Print Letterhead Design
Envelope or Mailing Label
In the stationery system design process, you will first receive 3-5 initial sketches of the business card. Once the creative direction for the business card is chosen, 1-2 matching designs for each the remaining pieces will be created. Up to 2 rounds of revisions are included in this package.
The final deliverable will be a full set of files — PDF, EPS and Adobe Illustrator files. Printing is not included.
The design process for the Stationery Set typically takes approximately 1-2 weeks.
Website
In this package, the website can be up to 5 pages in length. The design process includes:
Company and Competitor Research. In this phase, we'll review the Website Design Questionnaire which will provide me with information about your company, target market and website goals. I'll also do research on your competitors — to make sure that the website that I develop for you is unique and stands out.
Site Design. The graphic design of one of the pages of the website. In this phase, we will address the visual design of the navigation system, the structure of the navigation system (which links are to be included in the navigation), text styling, and creation of a graphic "frame". I deliver 3-5 initial designs in the first round. Up to 2 rounds of revisions are available in this phase.
Site Template Coding:
Web Image Production and Optimization, to ensure that the graphics on the site will be clear and quick-loading.
Hand-coding of the website in HTML.
1 round of revision is available in this phase.
Full Site Coding, consisting of:
Web Image Production and Optimization, to ensure that the graphics on the site will be clear and quick-loading, for any additional images in the site.
Hand-coding of the website in HTML.
Basic Search Engine Optimization, consisting of taking the keywords you provide and embedding those in the HTML code.
1 round of revision is available in this phase.
Testing of the website on both Macintosh and PC platforms, using major browsers — Internet Explorer, Firefox, Safari (Mac only) and Netscape (PC only).
Launch of the site on the web. The site is FTP'd to your website host, and tested online.
Basic Search Engine submission. Your site URL is submitted to Google and Yahoo.
A Basic Visual Vocabulary
A Visual Vocabulary acts as the graphical sidekicks to your logo (the "superhero" of your brand). It's made up of all of the other graphical elements that will appear on your marketing materials and website — which may include background colors or patterns, watermarks, photos, fonts, text treatments, your color palette, and recommended fonts. Your Visual Vocabulary will be designed in-place on your marketing materials and web designs.
Bonuses:
Define Your Difference Branding Workbook
In order to design your business brand, you have to first know what makes you different, you have to first understand what your business is all about. You have to form a strong and unique foundation for your business brand.
This workbook will help you to do just that. It takes you through all of the questions to form your business's Brand Definition, so that you can figure out Who You Are, What You Do, Who You Can Best Help and What Makes You Different. Once you have those 4 elements clearly defined, creating a clear and effective business brand will be much easier.
Plan A Website That Works
A well-planned and well-done website can do more for your business than just, well, be a website. A website that's designed well can act as another employee in a small business, doing some of the tasks that keep your business successful.
This workbook will walk you through all of the questions that you need to answer in order to create the best possible website.
Raise Your Ranking: The Small Business Guide to Getting Found on the Search Engines
Do you wish that your website would come up in Google?
Well, you can stop wishing for it to happen and start learning how to make your site rank really well with my newest product, Raise Your Ranking. This product consists of 5 interviews about the psychology of the Search Engines, and an eBook that walks you through the process from a tactical perspective. There's also a workbook that walks you through the process step-by-step.
Package Price: $4500
Still looking for the design kit that's right for you? I offer Custom Marketing Packages, which enable you to choose the items that make up your ideal set of marketing materials.
Please note that printing is not included in any of these packages.
Once you place your order, we'll send over a contract that details the specifications of our agreement together. You can preview the terms of the contract if you would like.
By placing an order, you acknowledge that you agree to and understand the terms and conditions above.
