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I have a variety of branding packages available to meet your small business's needs. Here's a sampling of my most-requested packages.
Full Brand Definition Package
This package helps you define your entire business brand, and to boil it down and find your focus.
In this package, you'll first receive a copy of the "Define Your Difference" Branding Workbook.
Once you fill this workbook out and get it back to me, I'll review it and generate a full branding report that will list all 4 of your branding factors: Who You Are, What You Do, What Makes You Different, and Who You Can Best Help. The branding report will also talk about how you can focus your Brand Definition down to a clear, concise statement that will be easy to convey to your target audience in all of your marketing materials.
And, the report will talk about what marketing materials will help you to connect with your best customers—how you'll be most likely to reach them and not end up in the recycling bin.
Brand Definition Package: $1000
Brandstorming
If you are struggling to find your focus in your business, then a Brandstorming session with elf design is the best way to get clear quickly. Once you understand your brand, you can use that information to tell the story of who you are, what you do and what makes you different to your key audiences. From there, you can move on with your business planning, marketing and growth.
A Brandstorming Session is for you if:
- You offer several different products or services in your business, and you're having trouble figuring out how to pull them all together.
- Your business has grown or changed, and you're unclear about what the new "big picture" looks or sounds like.
- You are having a hard time figuring out what makes you different, and how you stand out.
- You offer products or services that you find hard to explain in a clear and compelling way.
What to expect in a Brandstorming Session:
- We'll do a short review of your business—where you have been, where you are, and where you're going (if you know that)! Before the session, you'll fill out the "Define Your Difference" Branding Workbook so that we'll have to invest a minimal amount of time during the call itself in the "getting to know you".
- Then, we'll launch into Brandstorming your biggest branding problem. You're welcome to bring a couple of issues with you if you have them—we'll just keep going until time runs out.
- The Brandstorming Session lasts for 2 hours of undivided, deep attention on your business and your issues.
You will receive:
- A full report on the results of the Brandstorming session.
- Tools, suggestions and action steps to move forward with your brand.
- A customized plan for your brand.
Brandstorming Session: $500
Branding Consultation
Small businesses come to me with all sorts of questions about their brands and how to improve their effectiveness. Consultations can be on any area of your brand:
- Differentiation
- Competitor Analysis
- Brand Consistency
- Logo Design Appropriateness
- Logo Performance and Effectiveness
- Visual Vocabulary Design
- Marketing Material Performance and Design
The end result of this consultation will be a written report on the findings of the consultation with next steps for the brand.
Consultation Rate: $150/hour (one-hour minimum)
Contact me to talk more about your brand package design needs.
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