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Articles on Website Design and Search Engine Optimization

If you want to learn more about the website design process, how to create an outstanding small business website, or how to rise to the top of the search engine results, then this page is a great place to start.

Website Design
How to Make Sure Your Website Won't Need a Do-Over
How To Make Your Website Structurally Sound
9 Keys to an Effective Website
Why Isn't Your Website Working Well?
Stop Making Excuses. Your Website Must Match Your Other Marketing Materials
5 Easy Ways to Establish Your Brand Online
Building A One-Page Website
Starter Website Plan for a Service Business
Pages to Include in Your Website
Creating Your Home Page
Get Your Website Launched!
The Art of Website Maintenance
Signs It's Time To Redesign Your Website

Search Engine Optimization and Website Promotion
Why You Won't Get Instant Gratification From the Search Engines and What to Do About It
Why Starting A Relationship With The Search Engines Can Be Hard
The Search Engine Trinity
Do You Really Need To Come In First Place?
Your Small Business's Search Engine Ranking Emergency
Getting Your Website Noticed by the Search Engines
How Search Engine Optimization Helps Small Businesses
How to Make Your Website Search-Engine Friendly
You've Created a Business Website: So Now What?

About the Author

Erin Ferree is a brand identity and marketing design strategist who creates big visibility for small businesses. Through her customized marketing and brand identity packages, Erin helps her clients discover their brand differentiators, then designs logos, business cards, and other marketing materials and websites to reflect that differentiation, as well as to increase credibility and memorability. As the owner of elf design, Erin is passionate about helping small business owners stand out in front of their competition and attract more clients. Hundreds of small business owners across the US and Canada have relied on Erin to create content and visuals that support their brands.

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Small business branding and logo design at http://www.elf-design.com

I read your article correlating site design and house architecture and so enjoyed the metaphor that I went to your site. I'm really impressed with your work and inspired to learn more about color usage in corporate branding, specifically.

...I'm going to sign up for your newsletter now.

— Jo Hawke

Wonderful article on "Search Engine Optimization" today! While I know most of these things I don't do them. Hence, the reminder is invaluable!

— Shirley M. Carolan

Erin,

A big thanks to you for your web site and the information you offer to others.

I am an executive coach and trainer in Homewood AL who has had difficulty deciding what and how to create a website. Your designs were very clear and specific. Because they are, I was able to 'inscribe my thoughts' inside a 'web box' (that's my name for it, anyway).

In addition, I was able to 'see' how to compose the home page while limiting my more lengthy discourse to specific described pages.

— Kyle

My articles have appeared online at:

Microsoft Office Live

Creative Latitude

RainToday.com

AllBusiness.com

Women In Consulting Best Practices Direct newsletter

Women In Consulting Consultants Direct newsletter

HillsOrient.com

The Your Membership newsletter

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