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Articles on Logo Design
Maybe you're just starting your business, or just getting serious about marketing your business, and you've decided that you need a logo.
Or, you might be changing your business's direction, and have decided that you need to redesign your logo.
Either way, I've written several articles about the process of designing a logo, and about the things that you should consider when you're creating your logo.
Logos
Logo Design Questions: Answered!
9 Keys to an Effective Logo
Types of Logos: Text, Symbol and Combination Logos
A Logo Isn't A Tattoo! Why Your Personal Tastes Have Nothing To Do With Your Logo
A Logo Without Your Name... Can Be A Big Branding Pain!
No Logo?: Launching a Business Without a Logo Can Sabotage You
Time to "Get Over" the Rainbow (in your logo, that is)
Logo Files
Logo Redesign
Why Entrepreneurs Divorce Their Logos (And Why It's A Bad Idea)
The Domino Effect of Changing Your Logo
Signs It's Time To Redesign Your Company's Brand
Rebranding Is an Excuse to Party in Your Business
I do recommend that before you design your logo, you take some time to really look inside your business and to get to know your business's Brand Definition. Here are some articles to help with that:
Small Business Branding and Brand Definition
What Is A Brand?
The Layers of Your Brand
Why your Business Brand Shouldn't Be An Exact Mirror Image Of You
The Four Red Light Factors For Your Business Brand
Focus Your Definition
Branding Is Like A Fairy Tale...
Brand Differentiation
Define Your Difference: To Stand Out and Make Your Business Shine
How to Determine Whether You've Chosen a Good Niche
The Great Fear of Niching... and Why You Need to Get Over It!
The Truth About Your Competition
How Your Business Should Act Like A Snowflake
Brand Identity
15 Reasons Small Businesses Need a Brand Identity System
Connecting With Your Customers Through Your Brand Identity
9 Keys to Building a Stand-Out Brand Identity
Attract More Clients With A Brand Identity
Three Brand Identity Myths That Will Bring Your Business Down
Four More Brand Identity Myths
To Tag Or Not To Tag?
Splitting a Brand Design Project Between Two Design Firms
About the Author
Erin Ferree is a brand identity and marketing design strategist who creates big visibility for small businesses. Through her customized marketing and brand identity packages, Erin helps her clients discover their brand differentiators, then designs logos, business cards, and other marketing materials and websites to reflect that differentiation, as well as to increase credibility and memorability. As the owner of elf design, Erin is passionate about helping small business owners stand out in front of their competition and attract more clients. Hundreds of small business owners across the US and Canada have relied on Erin to create content and visuals that support their brands.
Sure, You Can Reprint These!
You may reprint any of the articles listed here in your newsletter, on your website, or in a publication. Just include the "About the Author" section and a link back to this site!
Would you like to get new articles delivered to your email inbox?
I send a new article on designing and using logos, marketing materials, and websites out every month in my newsletter. They're sure to help your business stand out!
You'll also get a free copy of my special report, "Brand Basics for Small Businesses", which talks about the 5 steps to making your business brand create bottom-line results for your business, by email.
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Small business branding and logo design at http://www.elf-design.com
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I read your article correlating site design and house architecture and so enjoyed the metaphor that I went to your site. I'm really impressed with your work and inspired to learn more about color usage in corporate branding, specifically.
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Of course, now that you've planted the seed, I'm wondering about a tattoo. Nah!
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I especially want to acknowledge my sincere gratitude for all you have offered in advice and in posts and on your blog. Your information is invaluable and I have learned a great deal. I can't do all that I've learned from you but try as I might!!! If I counted every dollar for every hour I pussy-footed around changing my blog template... not signing up for emailbrain sooner — trying to do it my way to save a few $$, and trying to do the Amazon thing on my website — I could have bought a Lexus!!!
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My articles have appeared online at:
Microsoft Office Live
Creative Latitude
RainToday.com
AllBusiness.com
Women In Consulting Best Practices Direct newsletter
Women In Consulting Consultants Direct newsletter
HillsOrient.com
The Your Membership newsletter
SalesPractice.com
WECAI.org — the Women's ECommerce Association, International
The Holistic Business Journal
websitemarketingplan.com
And in print:
Women In Communications newsletter
The Marblehead, MA Chamber of Commerce newsletter
The San Mateo Area Chamber of Commerce newsletter
Dynamic Graphics magazine
Even on podcast!
Lee Hopkins' podcast
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