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Media Room: Press Releases

Media Contact:
Erin Ferree
Contact Erin
650.358.9973

For Immediate Release

New Blog "Not Just Pretty" Goes Beyond Good Looks By Offering Valuable Information For Small Businesses

Small Business Brand Design Must Be More Than "Just Pretty." Learn How To Improve Your Graphics' Effectiveness, Create Bottom Line Results And Close More Sales

Belmont, CA—January 25, 2007—Founder of elf design, Erin Ferree, has officially released the Not Just Pretty blog, which will offer invaluable information for small businesses. The branding topics to be discussed on this blog range from logo design to website design as well as marketing material design and Search Engine Optimization.

"The purpose for this blog is to discuss branding from a small business's perspective, with an emphasis on branding effectiveness," said Ferree. "A deep exploration into each topic will be offered with real, valuable information and actionable tips. This information will improve small business graphics' overall effectiveness, create bottom line results and help to close more sales."

Ferree will be openly sharing the draft of her upcoming book with the public on this blog. The new blog also offers free daily email delivery via RSS feed for all small business owners who sign up. Not Just Pretty can now be found at www.not-just-pretty.com.

About elf design

elf design, founded by Erin Ferree, is a brand identity and graphic design firm that has been helping small businesses stand out for more than a decade. Erin Ferree, the principal of elf design, is a brand identity and marketing design strategist who creates big visibility for small businesses. Through her customized marketing and brand identity packages, Erin helps her clients discover their brand differentiators, then designs logos, business cards, and other marketing materials and websites to reflect that differentiation, as well as to increase credibility and memorability. Hundreds of small business owners across the US and Canada have relied on Erin to create content and visuals that support their brands.

For more information about elf design, please visit: http://www.elf-design.com.

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951-2 Old County Road, Suite 171, Belmont, CA 94002 | phone (650) 358-9973
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