In the News
FuelNet Mnthly
Erin was interviewed for the cover story "Boost Your Brand Identity" in this newsletter. Read the article (PDF)
February, 2008
I updated my Stand Out! Differentiate Your Business to Build a Solid Foundation for Your Brand eBook for 2008.
January, 2008
Erin Ferree presented Frankenstein Branding as a Women In Consulting teleseminar.
November 2007
Introducing Plan A Website That Works.
A well-planned and well-done website can do more for your business than just, well, be a website. A website that's designed well can act as another employee in a small business, doing some of the tasks that keep your business successful. This workbook will walk you through all of the questions that you need to answer in order to create the best possible website.
September 2007
Introducing All The News About Email Newsletters.
A new eBook for small business owners on how to design and use an HTML newsletter to get more clients.
March 31, 2007
Introducing Raise Your Ranking: The Small Business's Guide to Getting Found On The Search Engines This new eBook was released today. It teaches small business owners how to optimize their own web sites for the search engines so that they can get found. Learn more at http://www.howtoraiseyourranking.com.
March 28, 2007
Women In Consulting, San Francisco Chapter
Erin Ferree presents Branding Simplified: How to create an effective brand (that's not just pretty) without losing your shirt... or your sanity.
March 21, 2007
Erin presented her "Brand Design For Your Bottom Line" 5-step small business branding process at a
Brown Bag Workshop for the Belmont Chamber of Commerce
February 15, 2007
Erin Ferree was interviewed for an article in Association Publishing on how to make your design projects more successful by Daphne Grey-Grant. The article will be published in the summer.
 October 13-15, 2006
Create Big Business Success in 2007: Erin Ferree was featured as a resident expert at Kelly O'Neil's "Uplevel Your Game Plan Intensive" — a 3-day strategic business & marketing strategy workshop. I presented on "Brand Design For Your Bottom Line" and offered one-on-one QuickBrand consulting sessions to the attendees.
Learn More about the next one at www.uplevelintensive.com— and, if you sign up, tell Kelly that I sent you!
 September 28, 2006
Fabulous Prizes: elf design sponsored the San Mateo County Business Expo and Mega Mixer. Come by my booth to play my bean-bag toss game for fabulous prizes! And, I designed the logo, website and marketing materials for the Expo!
September 20, 2006
Learning Opportunity: Erin Ferree appeared on Kelly O'Neil's Expert Preview Teleclass for her "Uplevel Your Game Plan Intensive" — a 3-day strategic business & marketing strategy workshop. I gave a little taste of what "Brand Design For Your Bottom Line" is all about, and how it can help your business grow in 2007.
 September 12, 2006
Presentation: eWomen Network, Sacramento Chapter: How to Make Your Small Business STAND OUT From the Competition
September, 2006
How Magazine: My recipe cards were featured in a sidebar of "How To Build Your Own Marketing Machine" as an example of how to build a follow-up program that gets clients interested in being on your list.
Read a PDF of the article
 August 23, 2006
Presentation: San Jose Chamber of Commerce's Business Referral Network RETRO chapter: How to Make Your Business STAND OUT From the Competition
 August, 2006
Erin Ferree is the Society for the Advancement of Consulting's "Featured consultant of the month". Yay!
 July 27, 2006
Rain Today's Rainmaker Report. "Erin Ferree provides questions and steps you can use to guide your business through both the strategy and the design elements of creating the face of your company: your brand."
"Entrepreneurs and small business owners often have two misconceptions about brand design: that it is either very easy, or very complicated. Those who think it is very easy think that it involves just designing a logo. Those who think it is very complicated think that it involves many deep, thoughtful, and time-consuming exercises, and that you have to hire high-priced consultants. In reality, it is somewhere in between."
Read the full article
July 5, 2006
The SAC® Release by Alan Weiss: Organizations Choose Office Furniture More Carefully Than Consultants
"Erin Ferree, Owner of elf deisgn in Belmont, CA, has found that "The two main problems that I see are: The buyer doesn't take the time to truly understand the solution the consultant's offering, and whether it will truly fill the needs. And, the consultant doesn't take the time to really understand the needs of the buyer, and whether their solution will create positive results."
 June 29, 2006
Women In Consulting: Consultants Direct Newsletter
Lead Feature Article: Brand Identity Systems. Learn why it's important to establish a logo and consistent marketing materials—even when you're just starting out—and how to create powerful brand identity systems.
May 8, 2006
Presentation: Women In Consulting, South Bay Chapter: How to Make Your Business STAND OUT From the Competition
If you are in business, and especially if you're in a field where many people are offering similar or competing products or services (such as a consultant, coach, etc.), you've got to do everything in your power to make yourself and your business stand out. The answer is to harness the Power of Differentiation. In this talk, Erin will share the best ways to determine your differentiators and use those points to differentiate yourself from your competition and attract the greatest mindshare in the marketplace.
February 17-19, 2006
Event: Erin was a "resident expert" at Kelly O'Neil's 3-Day UpLevel Your Game Plan Intensive, in Los Gatos, California. She was there helping the attendees evaluate their brands and to determine the steps needed to take their brands—and their businesses—to the next level.
January 10, 2006
Event: Erin appeared on a teleclass with Kelly O'Neil, speaking on "Brand Design For Your Bottom Line", promoting Kelly's upcoming UpLevel Your Game Plan Intensive.
Listen to the teleclass here!
 November 2005
Extreme Makeover: PowerPoint Edition
Erin Ferree of elf design makes over the American Diabetes Association's PowerPoint presentation template.
Read the article
October 20, 2005
San Francisco Examiner: elf design marketing for small business
True to its' name, elf design of Belmont has carved out a niche providing marketing and
design services to small businesses.
Read the article
October 2005
Event: We've just designed our 100th logo, for Hibiscus Event Services. Isn't it beautiful?
September 2005
Interviewed: Bob Moran, a management consultant and speaker, interviewed Erin Ferree on marketing and design business ideas. Bob is the publisher of the More Profits newsletter and the author of the book "More Profits: 10 Proven Strategies for Business Owners, Executive Directors of Non-Profits, and Salespeople."
The interview is available at http://www.franklinwebster.com/mcs/experts-erin-ferree.htm .
August 2005
Tips: Erin provided a "Water Cooler" tip over at CreativeRefuge.com on "Using Your Hobbies to Promote Your Business".
The tip is available at http://www.creativerefuge.com/
January 2005
Women In Consulting: Consultants Direct Newsletter
http://www.womeninconsulting.org/consultants/articles/pages-include-website.html
WIC Top Consultant Tip Article —Building a Website for your company can be a daunting task. However, with this simple, page-by-page approach, you can easily determine the appropriate pages in your company's Website. "Pages to Include in Your Website" article.
November 29, 2004
Radio Interview Erin Ferree of elf design was interviewed on 1590 KLIV, Silicon Valley Economy report.
May 2004
San Mateo Area Business: Official Newsletter to the San Mateo Area Chamber of Commerce: Putting the right face on your business
Your business may be small but your presence can—and should—be large. How? It's all in your logo, says Erin Ferree, a print and web designer who specializes in creating logos for small businesses..."
March 2004
Women In Consulting: Consultants Direct Newsletter
http://womeninconsulting.com/consultants/news_0304.html
WIC Top Consultant Tip Article — Experts urge small business owners to "brand" their business—to use a logo and a set of consistent marketing materials. To get a list of some of the benefits to having a professionally designed logo and marketing package, read Erin Ferree's article on "Why Small Businesses Need Both a Logo and an Identity System."
March 2004
Digital Women: Brain Gain
"I'm a graphic designer, and my hobby is writing recipes. I send out recipe cards with an original, seasonal recipe 4 times a year, reminding my clients that I can "cook up fresh designs" for them.
I get a great response rate, even from the old cards that people then put in their recipe boxes and pull out later. Also, many clients pass the cards along to friends and associates and then request new ones for themselves.
I've even included a page on my website where visitors can sign up for the recipe cards and view archived recipes, at: http://elf-design.com/recipes.html".
July 8, 2003
Get Clients NOW July 2003: How Many Hats Can One Person Wear
"You need to find one sentence -- listing no more than three
items -- that describes in a nutshell what you do. Here are
some examples. Rick Evans of RAE Consultants describes
himself as a "coach, trainer, and facilitator." His programs
and services "improve workplace effectiveness." Erin Ferree
of Elf Design helps companies "increase their visibility and
improve their image," by offering "logo, print, and web
design."
These three-item lists, along with a simple tag line, are
easy to remember. Many people who hear about you will not be
ready to do business with you right away, so you want them
to remember you when they ARE ready."
June 2003
DT&G chats with Designer Erin Ferree
"Arriving at the website of elf design, a San Francisco Bay Area firm, I found so many visually exciting portfolio samples, I invited Erin to show a few here in the Design Center Gallery! What great stuff."
Read more at
http://www.graphic-design.com/Gallery/ferree/index.html
September 2002
Trade Ya
The cash-free, tax-free culture of barter thrives online in hard times
Read the article at
http://www.metroactive.com/papers/metro/09.05.02/barter-0236.html
October 2001
Cooking up great concepts: A version of our Balsamic Chicken was published nationally in Cooking Light Magazine's Reader Recipes section.
This recipe is also been included in their book, The Cooking Light Way to Lose Weight. Click here to see the full version of this recipe.
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