About Erin Ferree
Erin L. Ferree
Principal and Lead Designer
Erin Ferree is a brand identity and marketing design strategist who creates big visibility for small businesses. Through her customized marketing and brand identity packages, Erin helps her clients discover their brand differentiators, then designs logos, business cards, and other collateral materials and websites to reflect that differentiation, as well as to increase credibility and memorability. Hundreds of small business owners and corporate entities across the US and Canada have relied on Erin to create content and visuals that support their brands.
As the owner of elf design, Erin is passionate about helping small business owners stand out in front of their competition and attract more clients. As an expert in designing logos, marketing materials and websites as well as in search engine optimization, Erin empowers her clients to reach their markets—online, in print, and in person—through targeted marketing campaigns.
Erin brings a sense of ease into all of her design and website projects —
her philosophy is that the design process should be a simple one from the client's perspective.
She also believes that the designer should act as a artistic translator for the
entrepreneur — transforming the things they say about their business (their brand) into what
they want to see (their brand identity). She also believes that clients should be offered many
choices, so that their final logo and materials truly reflect their objectives, personality and taste.
Among Erin's talents are the unusual combination of artistic
vision and technical acumen — her Graphic Design education at Cal Poly
in San Luis Obispo included forays into fine arts, architectural and technical illustration
and computer programming. That means Erin is equally comfortable
coding a website as designing one.
When not designing, cartooning, painting, or programming, Erin enjoys
cooking — which she does with similar aplomb. She has written up recipes for some of her favorite dishes.
You'll find them in our Recipes section. She's also writing her first book—a cookbook, all about hummus.
Erin has been cooking up fresh designs as elf design's Lead Designer since 1996. Erin is also the Director of Membership for Women in Consulting.
Erin's Professional Resume
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