|
Erin LeAnne Ferree
951-2 Old County Road #171
Belmont, CA 94002
http://www.elf-design.com
Profile
Logo, Print and Web Designer with over 9 years of varied experience. Specialties include identity and collateral design, web design, presentation design, and illustration for print and web.
-
Specializing in logo designs and branding for small businesses.
-
Designs are executed in a bold, clean, and effective graphic style with great attention to detail.
-
Successful web designer able to integrate both technical and creative
skills to create cross-browser and cross-platform solutions with user-friendly
web architecture and navigation systems.
-
Experienced in many industries,
including hospitality, health care, entertainment, business, publishing, finance,
insurance, construction, military, computer software, Internet,
and eLearning.
Skills
Highly Proficient
- Corporate identity, collateral, presentations, advertisements, brochures, flyers, signage, large-scale graphics, websites, HTML emails, online ads, direct mail, symbology, branding, typography, user interface (UI) design, information architecture, web navigation, icon creation, web graphics, web-safe palettes, cross-platform and cross-browser issues, web template creation & implementation, print production for offset & digital processes, printing & photography vendor brokering & interfacing, photography, illustration, figure drawing, acrylic painting, drawing, creating corporate image libraries, Mac OS, Windows 2000/NT/98/95, Illustrator CE, Photoshop CE, QuarkXpress 6, Pagemaker 7, Acrobat 6, Distiller, Word X, Excel X, PowerPoint X, ImageReady CE, Fireworks, hand-coded HTML, Cascading Style Sheets (CSS), BBEdit, Dreamweaver MX 2004, FTP, Extensis Portfolio, CD creation software, Norton Antivirus, Macsystem setup & maintenance, typing (65 WPM), billing/financial project tracking, estimating, scheduling, project organizing & archiving
Hands-on Experience
- Editorial design, environmental graphics, package design, trade show booth graphics design, technical manual & book design, drafting/rendering, technical illustration, eLearning design & development, web content development, editing & proofreading, UNIX, Linux, Freehand MX 2004, GoLive CE, Flash, JavaScript troubleshooting, Web usability evaluations, streaming video and music, AutoCAD 14, PC system setup & maintenance, event promotion, meeting organizing & facilitation, stage & set design
Working Knowledge of
- Fontography, POP signage, silkscreening, Filemaker Pro, ASP, CGI, PERL, databases, C++
programming, online shopping cart software, market research
Experience
Owner and Lead Graphic and Web Designer Jan. 1999—present
elf design, http://www.elf-design.com, San Mateo
Specializing in logo design for small businesses. Design, produce, implement and maintain corporate identities, collateral, websites, presentations, and illustrations for print and web.
Client highlights:
- Oracle Corporation, Graphic and Web Designer. Followed strict corporate guidelines in the graphic enhancement of PowerPoint presentations and illustrations for use in computer-based training programs for the eLearning Services Group. Frequently completed projects ahead of schedule.
- Expansion Consulting, Freelance Identity and Web Designer. Created logo, business card and website for a financial consulting business.
- Catapult Advisors, Freelance Identity and Web Designer. Created logo, stationery system and website
for an investment bank.
- Exponential Edge, Inc., Identity Designer. Created logo, stationery system and supporting collateral for a consulting firm.
- Additional clients include: Bechtel, Galorath Inc., Big Fix, SPM eGroup, Thomas Dugan Partners, Scalable Network Technologies, NetLedger Inc., Forward Progress, Totally Tots, Green Wellness, and Jasinsky Immigration Law.
Graphic and Web Designer Jun. 2000—Oct. 2000
Godbe Communications, http://www.godbe.com, Half Moon Bay
Junior designer and web specialist at this advertising and integrated marketing agency, with clients in the biotech and computing industries.
- Designed, coded and troubleshot web solutions, including web pages, HTML templates and HTML emails.
- Designed direct mail, corporate suite collateral, and trade show booth graphics.
Graphic and Presentation Designer May 1996—Jun. 2000
CAD Research Center, http://www.cadrc.calpoly.edu, Cal Poly, San Luis Obispo
As one of the few long-term employees at this high-turnover programming research facility, designed, implemented and maintained graphic identities for products and presentations.
- Designed a consistent series of over 500 presentation slides for the Executive Director's presentations to military leaders and personnel. Organized and maintained archiving system.
- Designed software and corporate collateral and web elements. Storyboarded and helped code project Intranet site.
- Created and modified cargo ship deck and profile drawings using AutoCAD for integration into a cargo loading program used by the US Marine Corps.
Education
Applied Art & Design major concentrating in Graphic Design at the California Polytechnic State University in San Luis Obispo.
- Received Bachelors degree June 2000, cum laude. GPA: 3.5.
- The "Learn By Doing" philosophy of Cal Poly included client interaction, estimating, time-tracking, billing, vendor relations, and prepress/ production in the curriculum. Coursework included: Editorial design, web design, advanced typography, package design, corporate identity, symbology, printing fundamentals, & photography.
Affiliations
- Women In Consulting, 2003 — present. Served as a Member of the Board, 2006. Served as aa Committee Chair for the Branding Committee, 2006-present.
- Graphic Artists Guild member, Feb. 2001 — present.
- American Institute of Graphic Arts (AIGA), San Francisco chapter. Oct. 1999 — present.
- The San Mateo and Belmont Chambers of Commerce, Oct. 2002 — present.
- Women In Consulting, 2003 — present.
- The National Dean's Honor List, nominated Jun. 1999.
- Golden Key Honor Society, Cal Poly chapter, invited Jun. 1998.
Noteworthy
- See http://www.elf-design.com/about-design-awards.html for updates to my awards and publications.
- Three of my logos were published in Logo Lounge Vol. 3, 2006.
- Seven of my logos were published in American Corporate Identity 21, 2005.
- Two of my logos were published in Logo Lounge Vol. 2, 2005.
- Amateur chef, with a recipe nationally published in Cooking Light Magazine, 2001.
- Art and Design Department Student Show exhibitor, graphic and package designs, 2000.
- University Open House Poster Design Contest winner, Cal Poly, 1999.
- Brown Bag Art Show exhibitor, figure drawings, Cal Poly University Union Galerie, 1999.
|
